Where independent pros put down roots.
Private, fully independent salon and wellness suites at 300 E Grand. Utilities, laundry, Wi-Fi and security are all included, so your energy goes into your clients.
Here to book an appointment? Find your professional →
Rooted is a beauty and wellness collective in the Historic East Village, built for professionals ready to *work *for *themselves, but never *by *themselves. Your own suite, your own clients, your own hours, with a community down the hall and the details already handled.
Built for those who want independence and community.
For beauty and wellness professionals who aren’t cookie cutter: the ones with their own style, their own clients and their own way of doing things, who still want people around them who understand the work.
“After years in the beauty industry, I’ve watched so many talented people pour everything into building someone else’s business. I’m building Rooted so that talent can finally build their own.”
“As a mom, a wife and a business owner, freedom isn’t a perk to me. It’s the whole point. I want every professional here to have it too: to set their own hours, charge what they’re worth and still be there for the moments that matter.”
“Being independent shouldn’t mean being alone. Rooted is for the artists who don’t fit a cookie-cutter salon, who want a door that’s theirs and a hallway full of people who get it.”
One rent. All of this.
No surprise bills and no chasing repairs. Your rent covers the building, the basics and a few extras that help clients find you.
Utilities
Power, water and heat, all included in rent.
24/7 access
Early mornings, late nights, your call.
Free laundry
Washers and dryers on site for towels and capes.
Break room
A private room with microwave and fridge.
Wi-Fi
Complimentary, for your booking apps and card reader.
Security
An after-hours system watching over your suite.
Your web profile
Optional photo, bio and booking link on this site.
The address
High visibility on E Grand in the East Village.
A fresh new look for Rooted.
Walnut, brass, river stone and a lot of green. Scroll through the renderings of the space we’re building now.
When you join Rooted, we help clients find you.
Every professional gets a place on this site, a spot in our service directory, a turn in the twice-monthly spotlight and a seat at our events. Here’s who’s already here.
Professionals
Meet the independent artists and practitioners who call Rooted home, and book with them directly.
ii.Find a service
Hair, color, lashes, skin, bridal, spray tans and more. Clients search by service and land on your booking link.
iii.Artist spotlight
Launching in January: magazine-style features with full interviews and up-close photos of Rooted artists and their craft.
iv.Events
Holiday Promenade, a quarterly Meet the Pros night and small lobby gatherings that bring new clients through the door.
Come see where you’ll grow.
Walk the halls, step into Suite 104 and meet a few of your future neighbors. Or call us at 515-216-4412.
Start with the Rooted suite application.
Tell us about you and your business. We’ll reach out to set up your tour of Suite 104 or add you to the waitlist for the next opening.
Rather talk first? Call us at 515-216-4412.